Farland Developments and the Prince’s Foundation for Building Community (PFBC) worked with the Barton family to create a vibrant new community of 250 new homes, facilities and green space on Bartons bus depot site in Chilwell.

Copper’s role was to help local people visualise the Barton family’s legacy to Chilwell and show how the development would benefit the community through the traditional principles of placemaking.

Objectives

  • Help secure planning consent by involving local people and encouraging ‘buy-in’ to the proposals
  • Protect and enhance the Barton family’s reputation
  • Help Farland Developments and PFBC to develop a scheme in true collaboration with stakeholders to meet community aspirations
  • Promote the developers’ vision of community-led planning and high-quality design, facilities and green space

Audience

  • People living and working in Chilwell, particularly neighbours of the Barton site
  • Councillors, MP, business owners, economic development, housing and transport user groups
  • Heritage stakeholders including Beeston Civic Society, Canalside Heritage Trust and former Barton depot workers
  • Influencers including local, regional and social media, and University of Nottingham

Strategy

Our strong story-telling and PFBC’s BIMBY (Beauty in my Backyard) consultation approach to involve local people in an inclusive way.

We wanted to tap into people’s historical links to the site and transform these connections into a shared vision for the future of “The Barton Quarter”.

Implementation

  • An engaging, plain English narrative to position the project as having community and regeneration value
  • Political and key stakeholder engagement and briefings
  • Media launch followed by ongoing feed of positive media stories including interview with Simon Barton
  • Drop-in events and formal pre-application consultation, after which we wrote to attendees explaining how their feedback had an impact

Outputs and outcomes

  • Over 450 residents, businesses and councillors from Chilwell and Beeston took part in the consultation
  • Nearly 70% of feedback expressed support with most wanting Bartons Quarter
  • The planning application included a BIMBY Housing Manual with guiding principles based on feedback received
  • Media coverage was 100% positive and included a Nottingham Post front page headline ‘Bartons Vision’
  • Planning permission granted in 2017