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Fiona Woolston Group Account Director, Midlands



Fiona’s professional experience spans the public and private sectors, with a particular focus on planning and delivering community engagement and awareness campaigns. This has enabled Fiona to build a wealth of experience developing and delivering public relations programmes, from strategy planning, through to delivery and evaluation.

Fiona has supplemented her skills and knowledge in the industry by obtaining the Chartered Institute of Public Relations (CIPR) Professional Public Relations Certificate. She is also a regular guest speaker for the CIPR Midlands division’s Masterclass series, and has guest lectured at Birmingham City University to its Public Relations and Media BA (Hons) students. This year, she was nominated Copper’s Major Projects Association’s Rising Star representative and was successfully appointed to the MPA’s Programme Committee.


Prior to joining Copper, Fiona held communications roles in the charity and higher education sectors, as well as undertaking multiple editorial positions. Highlights of her time at the University of Birmingham included coordinating and delivering effective communications to generate advocacy for the University’s 10-year, £606 million Estates Masterplan. Fiona was responsible for developing buy-in among internal and external stakeholders, through extensive engagement and consultation, for the design and construction of student residency, learning facilities, sport and leisure provisions and public realm.

Since joining Copper, Fiona has worked on projects across the infrastructure and regeneration sectors. This includes the regeneration of Wolverhampton city centre, urban National Grid maintenance works and Highways England major road schemes. She has also developed and implemented multiple corporate communications strategies to enable clients such as Siemens Mobility and Claridge Architects to reach new audiences.

Most recently, Fiona was instructed by the City of Wolverhampton Council to develop stakeholder awareness and secure advocacy for its proposed vision and interventions, as part of its Future High Street Fund bid. As a result of Covid-19, Fiona provided robust direction to enable the Council to deliver a successful digital first consultation, despite initial plans to deliver face to face.

Fiona is primarily managing the stakeholder and communities engagement for the enabling works construction of HS2, one of the UK’s major infrastructure projects, on behalf of Laing O’Rourke and J. Murphy & Sons Ltd (LM). This involves building and maintaining advocacy for LM’s complex roads development programme in Solihull, in preparation for the future HS2 Interchange Station.



…the service offered by Copper is utterly, utterly excellent.

Nicholas Tubbs - Farland Development CEO

Copper adds airport to its NSIP portfolio


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