Laurie is a creative visual communicator, skilled in helping businesses develop and refine their brands and brand strategies. Laurie’s expertise lies in crafting design that has both impact and meaning with audiences, whilst also strategically responding to business objectives.
Laurie’s experience blends marketing and design with communications – spanning public sector, commercial and third-sector groups.
Laurie is leading the branding for a new business district and transport hub, and helping businesses advocate their offer for their clients.
Having founded her own design agency, she brings experience of crafting identities for businesses and projects – visually equipping clients with the tools to successfully communicate and bring their brands to life. She has delivered design and brand campaigns for the Houses of Parliament, Transport for London, Hertfordshire and Suffolk museums and various SMEs across the ecommerce, education, community and technology sectors.
Laurie led the creative direction for the NATO Parliamentary Assembly Conference and designed the award-winning Key Issues for the New Parliament, a book for MPs examining the current key issues facing Parliament. Laurie has also shaped and implemented change management campaigns, including the roll-out of Smart Working and deployment of Microsoft Office 365 for UK Parliament and Transport for London.